Murad Amiar

UX/UI & Product Designer · Design Engineer · B2B & SaaS

I design software people use eight hours a day.

UX/UI and product designer from Ukraine, based in Bavaria, Germany. Since 2018 I’ve designed CRMs, including one for British American Tobacco, a TV platform with over a million users and online stores. Today I also build what I design. Open to in-house roles: on-site, hybrid or remote.

Get in touch See the work

This page carries its own spec sheet. Turn on specs, or press S, to see the grid, type, spacing and contrast of every element, measured live.

2018
designing digital products since
1M+
users on the TV platform I designed in Belgium
4
languages: German, English, Ukrainian, Russian

Selected work

Open a project for the product, my role and a link to the case study.

  • PolareA smart plug and app that runs appliances when electricity is cheapest
    The product
    A mobile app paired with a smart plug. It schedules appliances into the cheaper windows of flexible electricity tariffs across Europe.
    My role
    UX and UI design.
    Area
    Smart home, energy
    Read the case study Visit polare.ai
    Polare cover: “Designing trust into a smart energy app” with three app screens
  • Yuchai PrairieWebsite for a Canadian dealer of Yuchai excavators
    The product
    The website of Yuchai Prairie, the Canadian dealer of Yuchai excavators and electric machines. Specs come in the order buyers ask for them: four key numbers first, then the full data in imperial or metric units. Line drawings of the machines draw themselves on the page.
    My role
    UX and UI design, information architecture, motion design.
    Area
    B2B, heavy equipment
    Read the case study
    Yuchai Prairie case study cover: “Designing a digital equipment buying experience” next to a yellow line drawing of a U17 excavator
  • Sally CRM SystemA CRM for sales teams, used in-house and sold as a product to other companies
    The product
    A CRM for Sally, a company from Mannheim. It guides sales reps through their day: goals, cold-call scripts with objection handling, and meeting prep. Built on Microsoft’s Fluent design system.
    My role
    UX and UI design.
    Area
    B2B SaaS, retail, sales
    Visit sally.io
    Cold call screen: step-by-step script with branches and quick answers to objections
  • British American TobaccoA loyalty and sales platform for retail outlets in Ukraine
    The product
    Two sides of one system: a mobile app where outlet staff earn points for tasks and spend them with partners, and an admin panel where supervisors manage sales teams, requests and analytics.
    My role
    UX design and wireframes for the client. The UI shown is my own concept.
    Area
    Enterprise, internal tools
    UI concept: program analytics with KPI cards, accrued vs redeemed chart and task completion
  • .JobsAutomated lead generation for agencies bidding on Upwork
    The product
    An internal tool for agencies. It scans Upwork for matching jobs, tracks proposals, view and reply rates, and compares how each business manager performs.
    My role
    UX and UI design.
    Area
    B2B SaaS, sales automation
    View on Dribbble
    Dashboard with hires, earnings, proposal funnel chart, calendar and a table of managers’ activity
  • Interview PrepA study tool for UX/UI designers: 84 interview questions in four languages, built in code on my design system
    The product
    An open website for designers preparing for UX/UI interviews: 84 questions with fact-checked answers in English, German, Ukrainian and Russian. You can switch the language at any point without losing your place, practise with hidden answers, track what you have learned and jump between related questions. Every unclear term is explained in plain words.
    My role
    The whole product, from idea to launch: concept, translation, fact checks against primary sources, UX/UI design, my own design system with tokens and components, and the front-end code.
    Area
    Career, education, design systems
    Open the site See the design system
    Home screen: title, intro, question counts and the fixed index of all questions
  • TVmazeA TV guide and community for series fans with over a million users
    The product
    A TV guide where fans track schedules and countdowns for their series, compete on leaderboards and find friends with the same taste.
    My role
    UX research, mobile app, design system, visual design, motion, logo redesign and merch. At Userinterface.
    Area
    Consumer platform, mobile
    See my work on Behance
    TVmaze landing page with a laptop showing the platform’s home screen
  • YourITSoftCorporate website for a Ukrainian IT company
    The product
    The website of YourITSoft, a Ukrainian software company that builds contact center solutions, billing platforms for utilities and custom software.
    My role
    UX and UI design.
    Area
    B2B, corporate website
    Visit youritsoft.com
    YourITSoft website on desktop and mobile: hero with an illustrated doctor and dashboards, navigation and consultation button
  • A-Z KozijnOnline store and configurator for windows and doors in the Netherlands
    The product
    Customers configure their own window: version, size, hinges, and frame and sash colours inside and out, with a live price. Registered customers ship to several addresses, wholesale clients apply for discounts, and an admin area manages orders and customers.
    My role
    UX and UI design.
    Area
    E-commerce, B2C and B2B
    Read the case study on Behance
    Customer profile and shopping cart with discounts, several recipients and delivery addresses
  • VILLIMANOnline store for a womenswear brand
    The product
    An online store for VILLIMAN, a womenswear brand founded in 2019 by Ukrainian designer Lilia Villiman.
    My role
    UX and UI design.
    Area
    Fashion, e-commerce
    Visit villiman.com
    VILLIMAN Fall Winter 22 collection page with a four-column product grid

What I do in a team

I design and I build, backend included, with the most advanced tools and AI.

  • UX/UI and product design

    UX and UI for CRMs, SaaS platforms, admin panels and mobile apps, from discovery to release, side by side with product managers and developers.

    For the teamFlows, prototypes, final UI and specs developers can build from

  • Design engineering

    I take designs from Figma to working code: prototypes for user tests and stakeholder demos, front-end for MVPs, internal tools and websites. I use AI tools every day and know how to get real, shippable products out of them.

    For the teamPrototypes the team can test on real devices, code front-end developers can build on

  • Research and usability testing

    User interviews, jobs to be done, customer journeys, usability tests and heuristic reviews. I turn findings into decisions the team can act on.

    For the teamInterview notes, journey maps, test reports with prioritised fixes

  • Design systems in code

    Tokens, components and documentation that live in code, not only in Figma, so design and development stay in sync. This site’s spec mode is one example, and here is a full design system I built for my UX interview study tool.

    For the teamTokens, components, documentation

What people say

From team leads, product managers and clients I have worked with.

Murad is a great product designer and a fantastic team member. It was a pleasure to work with him!

Alla VyelihinaLead UX/UI Designer, managed Murad directly · LinkedIn

How I work

Four things I hold to on every project.

  • Density is a feature

    People who live in a CRM want more on screen, not less. I design for the hundredth visit, not only the first.

  • Every state gets designed

    Empty, loading, failed, three thousand rows, a company name sixty characters long. That’s where business software breaks.

  • Accessible from the start

    Contrast, focus, keyboard, screen readers. I trained in inclusive web design, and this page passes its own checks.

  • Specs developers can build from

    Tokens, variants and measured layouts, so nothing gets guessed in handoff. The spec toggle above shows what that looks like.

Experience

From freelance projects to agency teams, and now Germany.

  • UX/UI designer, freelance

    Projects for clients worldwide, directly and via Upwork: CRMs for Sally and British American Tobacco, company websites, online stores and more. Rated 5.0 on Upwork.

    12/2018 – presentVarious clients

  • UX/UI and media designer, work placement

    Website design, UX and UI design, social media design, layout and media design inside a German company.

    10/2025 – 12/2025Auto Liepold, Bavaria

  • UX/UI designer, part-time

    A smart home app for managing energy use, an online store and an admin panel. Discovery, research, design systems and usability tests.

    08/2023 – 02/2024Inmost

  • UX/UI designer, part-time

    A TV platform for series fans with over a million users, plus online stores and company websites.

    01/2022 – 02/2024Userinterface

Education
Marketing, NTU KhPI, Kharkiv, 2012
Inclusive web design, Projector Institute, 2022
UX/UI Design, DesignSpot School by EPAM, 2020
UX and UI design, Flying Cakes, Lviv, 2018–2019
Methods
User interviews, competitive analysis, personas, jobs to be done, customer journey and empathy mapping, user flows, information architecture, wireframing and prototyping, usability testing, heuristic evaluation, design systems, accessibility, UX writing
Tools
Figma, Claude Code, ChatGPT, Sketch, Adobe Creative Suite, Jira, Miro
Languages
Ukrainian and Russian (native), German B2, English B2

About

Portrait of Murad Amiar
Murad Amiar

My background is wide: art and music, marketing, brand development. All of it is valuable in design, and I use it in every product.

Based in
Bavaria, Germany, since 2024. Open to teams anywhere.
Mentoring
I mentor designers who are starting out in UX and UI
Off the clock
I produce beats as a hobby. Listen on SoundClick

Looking for a designer for your team?
Happy to hear from you.

For teams

Open to in-house roles in UX/UI and product design: on-site in Bavaria, hybrid or remote.

What I bring

Design that ships: from research and UX to UI, design systems and working code.

amiar.murad@gmail.com